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use_of_social_media [2016/07/04 08:52]
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use_of_social_media [2016/07/05 02:11] (current)
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 ##Use of Social Media ##Use of Social Media
  
-//Social Media// refer to electronic communication,​ websites or applications through which users connect, interact, or share information or other contents with other individuals. This includes Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, Blogs, and other social networking sites.\\ 
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 This code on social media use shall apply to all facilities and health care personnel covered by the enabling order, the Joint Administrative Order No. 2016-0002.\\ This code on social media use shall apply to all facilities and health care personnel covered by the enabling order, the Joint Administrative Order No. 2016-0002.\\
  
  
-//​Administrative Procedures/ Responsibilities//​\\ +**1. Definition ​of Social Media.** This refers to electronic communicationwebsites ​or applications through which users connectinteract ​or share information ​or other content with other individuals, collectively part of an online community. This includes Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, Blogs, Social Networking Sites.\\
-  ​*In so far as practicable,​ social media activity ​of all physiciansemployees and other health facility staff including students ​or residents in trainingpracticing their profession, working ​or fulfilling academic and clinical requirements within the health facility, whether temporary ​or permanent, shall be monitored by health facilities to check for possible privacy breach. \\ +
-  *An individual who witnesses unprofessional behavior or misinformation in social media or sees social media activity that violates patient privacy or privacy of other individuals ​should report the same to supervisory or regulatory authorities within the facility.\\+
  
-//​Responsible Social Media Use//\\  +**2.** Posting sensitive information ​or pictures ​of patients without consent ​in social media shall be penalized in accordance ​to Section 27 ofAct No10173 on improper Disposal of Personal ​Information and Sensitive Personal Information ​of Data Privacy Act 2012.\\
-  ​Health care professionals should always be mindful of his or her duties to the patient and community, his profession and his colleagues thus shall take into account that content, once posted, can be disseminated to others.\\ +
-  ​Health care professionals should always be conscious of his or her online image and how it impacts his or her profession, or the institution where he or she is professionally employed, affiliated or otherwise connected.\\ +
-  ​Health care professionals must ensure that in his or her social media activity, there is no law violated, including copyright, libel and cybercrime laws. At all times, the individual shall respect the privacy ​of others.\\ +
-  * The health care professional should practice due diligence ​in keeping their social media accounts safe such as through regular password change and logging out after social media use.\\ +
-  * Information posted online ​shall be beneficial ​to the Filipino peopleHealth care professionals shall refrain from any activity which spreads or tends to spread misinformation. \\ +
-  * Information ​that will compromise patient confidentiality ​and privacy shall not be posted online. This may include comments which patients are described with sufficient details to be identified, referring to patients in a degrading or demeaning manner.\\ +
-  * The individual shall be careful in posting or publishing his or her opinion and shall ensure that such opinion will not propagate misinformation or constitute a misrepresentation. The individual shall not make any misrepresentations in his or her social media activity relating to content, his or her employment or credentials,​ and any other information that may be misconstrued or taken out of context. The health care professional shall also refrain from tagging persons with serious heath and safety threat ​ to the public.\\+
  
-//Health Education and Promotion//​\\ +**3. Administrative Responsibilities.** Social ​media activity ​of all physiciansemployees and other health care providerstudents, or residents in trainingpracticing their professionworking ​or fulfilling academic ​and clinical requirements within ​the health ​facility, whether temporary ​or permanent shall be monitored by the institution to check for privacy breachMoreover, ​health ​facilities ​shall have guidelines on social media use. \\
-  ​The individual using social ​media for health education or promotion must be well informed ​of the subject matter of the social media postcomment or other activity. The individual may share informationeducationcommunication materials for advocacy purposes but shall take caution when sharing such information. He/she shall refrain from any activity which spreads ​or tends to spread misinformation.\\ +
-  * Social media shall not be used to dispense specific medical diagnosisadvicetreatment ​or projection but shall consist of general opinions only. Use of social media should include statements that a person should not rely on the advice given online, ​and that medical concerns are best addressed in the appropriate setting.\\ +
-  * An article written by an individual posted in social media must be evidence-based and disclose connections with pharmaceutical or health ​product companies ​or other sources of possible conflict of interest.\\ +
-  * The health ​care professional ​shall be careful in posting or publishing his or her opinion and shall ensure that such opinion will not propagate misinformation or constitute misrepresentation.\\ +
-  * For social media use to crowd source support, identity of the patient can only be revealed to the support group upon patient'​s consent. Confidentiality of data shall still be upheld by removing any information or features that are easily identifiable to the patient.\\+
  
-//​Professionalism//​\\ +Unprofessional behavior or misinformation witnessed in social media that violates patient privacy or privacy of other individuals shall be reported to appropriate authorities.\\ 
-  * A heath care professional shall strive to develop, support and maintain a privacy culture in the health facility. He or she shall abide by the social media use policy of the institution. \\ + 
-  ​* ​Health care professionals ​are discouraged from using a single account for both professional ​and private use.\\ +**4. Responsible Social Media Use of Health Care Professionals.** Health care professionals shall always be mindful of their duties to the patient, community, profession and colleagues thus take into account that content once posted can be disseminated to others.\\ 
-  ​* ​Health care professionals shall conduct himself or herself in social media or online the same way that he would in public, mindful of acting in a manner befitting his profession, or that would inspire trust in the service he or she provides, especially if the individual has not separated his or her professional and personal accounts in social media.\\ + 
-  ​* ​Health care professionals shall refrain from using the name, logo or other symbol of an institution without ​prior authorization for his or her social media activity. An individual shall not identify himself or herself as a representative or an institution in social media without being authorized to do so.\\ +**5. Health Education and Promotion.** Health related information,​ education and promotion for advocacy purposes when shared shall be cautious.\\ 
-  * A health care professional shall not use copyrighted materials other than for fair use where there is proper citation of source and author.\\ + 
-  ​* ​Health care professionals shall refrain from posting, sharing , or using photos or videos taken within the facility, which would give the impression of unprofessionalism,​ show parts of the health facility where there is an expectation of privacy, or those which includes colleagues, employees, other health facility staff, or patients without ​their consent.  +Social media shall not be used to dispense specific medical diagnosis, advice, treatment or projection but shall consist of general opinions only. Use of social media should include statements that a person should not rely on the advice given online, and that medical concerns are best addressed in the appropriate setting.\\ 
-  * Health care professionals shall maintain a professional boundary between patients. Online contact with patients or former patients blurs the distinction between a professional and personal relationship thus must refrain from adding patients in their personal social networking sites, unless there is justification ​to do so. The individual shall take caution in using social media as a platform for teleconsultation.\\ + 
-  * A health care professional is prohibited from: \\ +For social media use to crowd source support, ​ identity of the patient can only be revealed to the support group upon patient'​s consent. Confidentiality of data shall still be upheld by removing any information or features that are easily identifiable to the patient.\\ 
-(1) Social media activities that defame, harass, stalk or bully another person or institution.\\ + 
-(2) The use or access of personal social media accounts of others without authority.\\ +**6. Professional Guidelines for Social Media Use for Persons Involved in the PHIE.** A health ​care professional shall strive to develop, support and maintain a privacy culture in the health facility. He or she shall abide by the social media use policy of the institution.\\ 
-(3) Posting, sharing or otherwise using any information intended to be private or obtained through access to electronic data messages or documents.\\ + 
-(4) Posting, sharing or otherwise using recorded conversations between doctor, individuals or patients, when such recording, whether audio or video was obtained without consent of all parties to the conversation.\\ +Health care professionals ​shall advise the patients of their privacy rights ​and encourage them not to post in social media any activity or confidential information such as but not limited to medical diagnosis and laboratory results that may put them at risk.\\ 
-  * A health care professional may "​like"​ a defamatory post but he or she must use caution when sharing, retweeting, or contributing anything that might be construed as a new defamatory statement.\\ + 
-  * A post, comment or other social media activity is considered defamatory if: \\ +Health care professionals shall conduct himself or herself in social media or online the same way that he or she would in public, mindful of acting in a manner befitting his profession, or that would inspire trust in the service he or she provides, especially if the individual has not separated his or her professional and personal accounts in social media.\\ 
-(1) The activity imputes a discreditable act or condition of another; \\ + 
-(2) The activity is viewed or seen by any other person;\\ +Health care professionals shall refrain from using the name, logoor other symbol of an institution without ​authority in his or her social media activity. An individual shall not identify himself or herself as a representative or an institution in social media without being authorized to do so.\\ 
-(3) The person or institution defamed is identified or readily identifiable;​\\ + 
-(4) There is malice or intent to damage the reputation of another.\\ +Health care professionals shall refrain from posting, sharing, or using photos or videos taken within the facility ​that will violate ​their right to privacy.\\
-  * Disclosing identifiable information or personal health information about a patient including taking selfies, groufies, or videos during encounters with patients that include patients'​ body parts, surgical specimens or that show patients in the background without their consent or any information that will compromise patient'​s dignity and privacy ​shall not be posted, shared or used in social media. Consent shall be obtained after explaining to the patient the purpose of the intended collection, use, access and disclosure. Consent for use of personal health information shall be written or evidence by electronic means.\\ +
-  * An individual shall not post, share or otherwise use any information relating to the identity, status and personal details of persons with HIV, those who have undergone drug rehabilitation,​ and victims of domestic violence, rape and child abuse.\\ +
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