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use_of_social_media [2016/03/19 15:12]
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use_of_social_media [2016/07/05 17:11] (current)
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 ##Use of Social Media ##Use of Social Media
  
-//​Administrative Procedures//​\\ +This code on social ​media use shall apply to all facilities and health care personnel covered by the enabling order, the Joint Administrative Order No. 2016-0002.\\
- * Social ​media account monitoring for doctors and nurses ​shall be done by health facilities ​to monitor privacy breaches.\\+
  
-//​Responsible Social Media Use//​\\ ​ 
-  * Health care professionals must ensure that in his or her social media activity, there is no law violated, including copyright, libel and cyber crime laws.\\ 
-  * Information posted online shall be beneficial to the Filipino people. Health care professionals shall refrain from any activity which spreads or tends to spread misinformation. \\ 
-  * Social media shall not be used to dispense specific medical diagnosis, advice, treatment or projection but shall consist of general opinions only. Use of social media should include statements that a person should not rely on the advice given online, and that medical concerns are best addressed in the appropriate setting.\\ 
-  * Information that will compromise patient confidentiality and privacy shall not be posted online.This may include comments which patients are described with enough sufficient detail to be identified, referring to patients in a degrading or demeaning manner.\\ 
-  * Health care professionals shall always take into account that content once posted can be disseminated to others.\\ 
-  * The individual shall be careful in posting or publishing his or her opinion and shall ensure that such opinion will not propagate misinformation or constitute a misrepresentation. The individual shall not make any misrepresentations in his or her social media activity relating to content, his or her employment or credentials,​ and any other information that may be misconstrued or taken out of context.\\ 
  
-//​Professionalism//​\\ +**1. Definition of Social Media.** This refers ​to electronic communicationwebsites ​or applications through which users connectinteract ​or share information ​or other content with other individuals,​ collectively part of an online community. This includes Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, Blogs, Social Networking Sites.\\ 
- Online platforms shall not be used to rant, bash, or post informalpersonal ​or derogatory comments about patients ​or other health care professionals.\\ + 
- ​* ​Disclosing identifiable ​information ​about a patient including taking of selfies, groufies ​or videos during encounters with patients ​that include patients'​ body partssurgical specimens ​or that show patients ​in the background without ​their consent ​or any information ​that will compromise ​patient's dignity and privacy shall not be posted online. \\ +**2.** Posting sensitive ​information or pictures of patients ​without consent in social media shall be penalized in accordance to Section 27 ofAct No. 10173 on improper Disposal of Personal Information and Sensitive Personal Information of Data Privacy Act 2012.\\ 
-  * Health care professionals shall refrain from postingsharing ​, or using photos or videos taken within ​the facilitywhich would give the impression of unprofessionalismshow parts of the health facility where there is an expectation ​of privacy, ​or those which includes colleagues, employeesother health facility ​staff, ​or patients without their consent.  + 
-  ​* ​Health care professionals shall maintain a professional boundary between patients. Online contact with patients or former patients blurs the distinction between a professional and personal relationship thus must refrain from adding ​patients ​in their personal ​social ​networking sites.\\ +**3. Administrative Responsibilities.** Social media activity of all physicians, employees and other health care provider, students, or residents ​in training, practicing ​their profession, working ​or fulfilling academic and clinical requirements within the health facility, whether temporary or permanent shall be monitored by the institution to check for privacy breach. Moreover, health facilities shall have guidelines on social media use. \\ 
-  ​* ​Health care professionals shall conduct himself or herself in social media or online the same way that he would in public, mindful of acting in a manner befitting his profession, or that would inspire trust in the service he or she provides, especially if the individual has not separated his or her professional and personal accounts in social media.\\+ 
 +Unprofessional behavior or misinformation witnessed in social media that violates ​patient privacy ​or privacy of other individuals ​shall be reported to appropriate authorities.\\ 
 + 
 +**4. Responsible Social Media Use of Health Care Professionals.** Health care professionals shall always be mindful of their duties to the patientcommunityprofession and colleagues thus take into account that content once posted can be disseminated to others.\\ 
 + 
 +**5. Health Education and Promotion.** Health related information,​ education and promotion for advocacy purposes when shared shall be cautious.\\ 
 + 
 +Social media shall not be used to dispense specific medical diagnosis, advice, treatment ​or projection but shall consist of general opinions only. Use of social media should include statements that a person should not rely on the advice given onlineand that medical concerns are best addressed in the appropriate setting.\\ 
 + 
 +For social media use to crowd source support ​identity ​of the patient can only be revealed to the support group upon patient'​s consent. Confidentiality ​of data shall still be upheld by removing any information ​or features that are easily identifiable to the patient.\\ 
 + 
 +**6. Professional Guidelines for Social Media Use for Persons Involved in the PHIE.** A health care professional shall strive to developsupport and maintain a privacy culture in the health facility. He or she shall abide by the social media use policy of the institution.\\ 
 + 
 +Health care professionals shall advise ​the patients ​of their privacy rights and encourage them not to post in social ​media any activity or confidential information such as but not limited to medical diagnosis and laboratory results that may put them at risk.\\ 
 + 
 +Health care professionals shall conduct himself or herself in social media or online the same way that he or she would in public, mindful of acting in a manner befitting his profession, or that would inspire trust in the service he or she provides, especially if the individual has not separated his or her professional and personal accounts in social media.\\ 
 + 
 +Health care professionals shall refrain from using the name, logo, or other symbol of an institution without authority in his or her social media activity. An individual shall not identify himself or herself as a representative or an institution in social media without being authorized to do so.\\ 
 + 
 +Health care professionals shall refrain from posting, sharing, or using photos or videos taken within the facility that will violate their right to privacy.\\ 
  
 References:​\\ References:​\\
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   * British Medical Association. //Using Social Media: Practice and Ethical Guidance for Doctors and Medical Students.// Retrieved from http://​www.bma.org.uk/​support-at-work/​ethics/​medical-students-ethics-tool-kit/​students-and-social-media   * British Medical Association. //Using Social Media: Practice and Ethical Guidance for Doctors and Medical Students.// Retrieved from http://​www.bma.org.uk/​support-at-work/​ethics/​medical-students-ethics-tool-kit/​students-and-social-media
   * National Council of State Boards of Nursing. //A Nurse'​s Guide to the Use of Social Media.//​Retrieved from https://​www.ncsbn.org/​NCSBN_SocialMedia.pdf   * National Council of State Boards of Nursing. //A Nurse'​s Guide to the Use of Social Media.//​Retrieved from https://​www.ncsbn.org/​NCSBN_SocialMedia.pdf
-  * Patdu, I. (2016). ​//Recommendations for Social Media Use in Hospitals and Health Care Facilities./​/+  * Patdu, I. (2016). Recommendations for Social Media Use in Hospitals and Health Care Facilities. ​Philippine Journal Of Otolaryngology Head And Neck Surgery, 31(1), 6-9. doi:10.3860/pjohns.v31i1.3548
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 ##See Also ##See Also
   * [[consolidated_workshop_outputs|Consolidated Workshop Outputs]]   * [[consolidated_workshop_outputs|Consolidated Workshop Outputs]]